David Campbell Email Marketing
I have over a decade of experience in all forms of email marketing, from production, analysis, managing campaigns, and deliverability. I was the publisher of Travelzoo's famous Top 20 newsletter, managed all email communications for SideStep and Kayak, and handled aspects of email for a variety of other companies like GoodShop and Matic.
Here is some of the work I've done in the last few years (samples available upon request):
Ooma
I stepped in at this public telecommunications company to take over the day-to-day customer email marketing duties. With rigorous testing and design changes, there has been a 10-15% uptick year-over-year in opens, click-throughs, and conversions.View website
iFixit
As a consultant, I have assisted this e-commerce and how-to repair website in building out its acquisition strategy, automations, re-engagement, and cross-sell campaigns.
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Matic
I came on board this digital insurance agency to streamline their email marketing. They were also having zero deliverability into Gmail. Within a month I got 100% deliverability and grew open rates and conversions by 30%.View website
Travelport
I worked with one of the world's largest travel brands in the production of their highly successful destination campaigns, with a cycle of emails to hundreds of thousands of highly qualified travel agents around the world.
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CoachArt
I consulted with this non-profit that offers online arts and athletics lessons for children impacted by chronic illness. I produced alerts, reminders, registrations, and charity drive emails to families, volunteers, hospitals, and critical donors around the country.View website
Handpick Travel
As head of marketing, I manage all aspects of our email campaigns to over 150,000+ subscribers. We send weekly newsletters and deal alerts offering the latest content and travel deals.View website
Fly.com
At Fly.com I produced fare alerts that notified our 1,000,000+ users of the newest airline news and fares, which could be segmented to regional audiences.View website
GoodShop
I sold, produced, and managed all travel email campaigns for over 100 travel clients, including brands like Expedia, Hotwire, American Airlines, Apple Vacations, MGM Grand, Hilton, and Marriott.View website
AllTheRooms
As Director of Marketing I managed all aspects of email production and weekly communications to our thousands of users which was a key component in traffic growth and awareness.View website
Kayak.com & SideStep.com
At both companies I was in charge of all email marketing to tens of millions of users. I created travel newsletters and alert campaigns that generated millions of dollars in revenue every year.View website
Travelzoo
I was one of the very first publishers of the famous Top 20 newsletter. In this position I oversaw all content and business to our 10+ million subscribers, sending targeted blasts every week from the world's top travel brands.View website